Implement – Business Model Canvas

Legal Design Canvas

The legal design canvas is a shared language for describing, visualising, assessing and changing processes and services in the legal industry. It describes the rationale of how an organisation creates, delivers and captures value. Roughly translated, the technical term “business model canvas” means that you can clearly present your business idea on a piece of paper. This allows you to visualise your business model, detect weaknesses and test whether it can work. The BMC was developed by the Swiss economic theorist Alexander Osterwalder and the computer scientist Yves Pigneur in 2005. 

Why is it used?

Increasingly popular, the canvas can be used in almost any sector, and can benefit service providers in a number of ways. Public sector organisations, for example, have used the canvas to help departments view
themselves as service-focused businesses, whilst those organisations providing a range of different service offerings often use it as a focusing tool. Its key benefits — bringing clarity to an organisation’s core aims whilst identifying its strengths, weaknesses, and priorities — allow it to provide an up-to-date “”snapshot”” of any organisation attempting to implement the results of a service design project. 

When is it helpful? 

Often we see people employ the BMC to better understand how their company creates, delivers, and captures value today. And, just as often it is used to make an idea (for the future) more concrete.

How is it applied?

The canvas usually takes the form of a large table printed onto a writable surface. This table is split into nine sections, each of which is said to represent one of the “blocks” of a successful business model. The table can then be filled in collaboratively, with groups of people using sticky notes to sketch and model the various aspects of their business model. 



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